Most complex SaaS products never reach their peak because their design strategy wasn't built to scale. I help you avoid the "feature ceiling" that wastes months of development and thousands in revenue on structural redesigns.
























PORTFOLIO
I’ve worked on a wide range of projects, primarily in SaaS, as well as Shopify, Webflow, and more. Most recently, I’ve focused my efforts on these areas, which I’ve enjoyed the most.
ABOUT ME
I’ve spent over 12 years in the industry, primerly helping shape early-stage SaaS products and iOS apps from the ground up. My focus is on organising and strategising design systems that drive efficiency and scale. I bridge user needs with business goals, ensuring design is not only beautiful but also a force for growth and innovation.

A curated set of design, development, and AI tools I use to turn ideas into polished, scalable digital experiences.
I design high-fidelity UI, early concepts, and scalable design systems for web/mobile and product experiences.
I design and develop responsive marketing websites without code, from layout to CMS.
I build and manage e-commerce stores, focusing on conversion, product flows, and payments.
I use it for fast research, ideation, and drafting when I need quick clarity.
I automate content generation and AI workflows to save time and scale output.
I create and edit visual assets like graphics, videos, and brand materials.
I reside in Central London W1G but am open to relocating for the right opportunity.
I hold a settled status, allowing me, as an Italian citizen, to work legally in the UK without needing sponsorship or a visa.
I can start working with a 1-week notice.

Feel free to reach out if you'd like to chat about your project. I'll respond within one business day!
What colleagues or clients I have worked with say.